Link in Bio for TikTok: How to Add One and Use It Well

To add a link in your TikTok bio, open your profile, tap Edit profile, and look for the Website or Links field. Paste in your URL and save. If you can't see the field, your account may not be eligible yet, or TikTok may have moved the option, which it does from time to time.

That is the short answer. The rest of this article covers what to do when the option is missing, what to put in the link, and how to make the most of that single clickable space.

How to add a link in your TikTok bio

The exact wording changes as TikTok updates its app, but the route is usually the same:

1. Open TikTok and tap Profile.
2. Tap Edit profile.
3. Find the Website or Links field.
4. Paste your link and save.

Check that the link opens properly by visiting your own profile in a different browser or on another device. A typo here quietly costs you clicks.

Why you might not see the link option

If the field isn't there, a few things could be going on.

• Account type. TikTok has treated Business accounts and personal accounts differently when it comes to website links. Switching account type is usually possible in your settings, but read what each type does and doesn't allow before you switch.
• Eligibility rules. TikTok has used requirements (such as follower thresholds) in the past, and these can change. Check TikTok's current help pages rather than relying on an old blog post, including this one.
• App version. Update the app and look again. Menus move.

If you're not eligible yet, don't panic. You can still point people to your other content in your videos, captions and comments, and prepare your link page so it's ready when the option appears.

One link is not enough on its own

Most creators and small businesses have more than one thing to share. Perhaps a new video, a shop, a booking page, a playlist, a newsletter and a discount code. TikTok gives you one slot, so the question becomes: where should it go?

You have three sensible choices:

• Link straight to your best destination. This works if you only have one goal, such as selling one product.
• Change the link regularly. This works, but you have to remember to do it, and anyone arriving from an older video may land on the wrong thing.
• Link to a bio link page. One link opens a page with all your links on it, and you update the page rather than your TikTok profile.

For most people, the third option is the most practical.

What a good TikTok link page looks like

People arriving from TikTok are usually on a phone, mid-scroll, and curious about something they've just watched. They'll give you a few seconds. Your page should respect that.

Put the most important link first

Decide what you most want a visitor to do this week. Watching your latest video on YouTube? Buying your product? Joining your list? Put that link at the top and let everything else sit below it.

Use clear, specific labels

"Click here" tells people nothing. Compare these:

• "Shop the spring collection"
• "Book a free 15-minute call"
• "Get the recipe from my latest video"

If you mention something in a TikTok, make the link label match the words you used in the video. People are looking for the thing you just talked about.

Group links under headers

Once you have more than five or six links, a flat list gets messy. Headers such as "Shop", "Watch" and "Work with me" help people find their way. Keep the order tidy and remove anything that's out of date.

Match your page to your profile

A page that looks like your TikTok feels trustworthy. Use the same colours, similar fonts and a profile photo people recognise. It's a small thing, but it reassures visitors that they've landed in the right place.

Examples for different types of creator

A baker who posts recipe videos. Top link: the full recipe from the latest video. Below that: a link to book a cake order, a downloadable recipe pack, and an email sign-up for new recipes.

A fitness coach. Top link: a free beginner session. Then a booking link, a playlist for workouts, and a link to the coaching programme.

A small shop owner. Top link: the product featured in the most recent video. Then the main shop, delivery information and a discount for newsletter subscribers.

A musician. Top link: the new release. Then tour dates, merchandise and a link to your other socials.

In each case, the structure is the same: one clear priority, a few useful extras, and nothing cluttered.

Setting this up with MiMi

MiMi is a link-in-bio service where one link (mimi.link/yourname) opens a page with all your links. The free plan needs no card, and you can add up to 50 links, group them with headers, and drag them into order. Our guide to creating your MiMi page walks you through the first few minutes, and adding and organising your links covers the tidying up.

If you already have a page elsewhere, you can import it from Linktree or Beacons rather than starting from scratch. If you'd like the page to feel like your TikTok profile, the design studio lets you choose colours, fonts and button styles, and you can even create a theme from a photo.

Make the page work harder for TikTok traffic

A few features suit TikTok creators particularly well.

Promote one thing at a time

If you've just posted a video that's driving people to a particular offer, Leap Links can send every visitor straight to one link for a set time. That's handy during a launch or a sale, when you don't want people distracted by anything else.

Schedule what's seasonal

Running a weekend offer? You can schedule a link to appear and disappear on its own, so you aren't editing your page at midnight and you don't leave an expired offer live.

Show your videos and music

You can show videos and music on your page from sources such as YouTube, TikTok, Vimeo, Twitch, Spotify, SoundCloud and Apple Music. They only load when someone taps them, so the page stays quick.

Draw the eye with an animation

A subtle animation on your top link, such as a pulse or a glow, can help it stand out. Use it sparingly. Animating a link works best when only one or two things on the page move.

Turn clicks into something lasting

A TikTok follower is useful, but you don't control the platform. If someone is interested enough to click through, give them a way to stay in touch.

• Collect email sign-ups. A sign-up box on your page lets people join your list directly. See how to collect email sign-ups.
• Accept tips. If your content helps people, a tip jar gives them an easy way to say thanks.
• Sell digital downloads. Templates, guides and presets can sit right on your page. See how to sell digital downloads. Payments go through Stripe, so you'll want to set up payments first.

Check what's working

Once your link is live, look at the numbers. Which links get clicked? Do people from TikTok go for your shop, your newsletter or your latest video? Your stats show page views, clicks per link and visitor countries, so you can move popular links higher and drop the ones nobody touches.

Then use that insight in your videos. If a particular call to action gets clicks, say it out loud in your next TikTok and point people to your bio.